14 Brands Supporting Mental Health Awareness

From capsule collections to brand-oriented missions, here are the brands supporting mental health awareness.

14 Brands Supporting Mental Health Awareness

Since the onset of the pandemic, it’s safe to say that health, whether physical or mental, has become one of the top priorities of our society. Cases of mental illnesses have surged within the last year, and the number of people seeking help for their mental struggles has followed right behind.

According to Mental Health America, there has been a 93% increase from 2019 to 2020 in the number of people looking for aid with anxiety screening from Mental Health American and a 62% increase for depression screenings. Among those screened with moderate to severe symptoms of anxiety or depression, the majority reported that one of the top three factors contributing to their mental health concerns was loneliness or isolation.

In Vogue’s four-part video series, Open Minded, model Kendall Jenner opens up about her journey with anxiety and her treatments. While sitting down with Dr. Ramami Durvasula, a Los Angeles-based clinical psychologist, Jenner recalls experiencing symptoms of anxiety as early as the age of eight. According to Durvasula, anxiety is one of the most common mental health issues out there. “I’m what you call a generalist, so different people bring in different stuff,” Durvasula explains. “But the one thing, that I would say, every single individual I’ve ever worked with has brought in is anxiety. One of the most important things is to destigmatize all mental health issues, particularly anxiety, because a lot of people think they’re alone with this.”

Destigmatizing mental health issues is no easy feat, however, beginning the conversation is a great start. For the month of May, which celebrates Mental Health Awareness Month, some of our favorite brands have offered products dedicated to the topic, with proceeds donated to organizations that help to further the cause.

Shop 14 brands supporting Mental Health Awareness this month and every month.

DeMellier

Designed in collaboration with Chinese-American artist Fong Min Liao, DeMellier launched the Soul tote in March as one of the seven totes featured in their latest capsule 7 Women, 7 Causes. For the nonprofit collection, founder Mireia Llusia-Lindh partnered with six inspiring women to create a line of tote bags, each supporting a cause close to the women’s hearts. Having gone through her own mental health journey, Liao’s charity of choice is PEERS, a community of people with mental health experiences dedicated to promoting innovative and peer-based wellness strategies. 100% of profits for the Soul tote are donated to PEERS.

DeMellier The Soul tote

I’MMANY

Continuing their charitable efforts to support mental health for minorities, 30% of I’MMANY’S Flower Power sales will be donated to The LoveLand Foundation, an organization committed to providing opportunities and healing to Black women and girls through therapy support. The Flower Power line includes a range of unique and playful floral silhouettes of handcrafted resins, freshwater pearls, and vintage-inspired gold vermeil.

I'MMANY Flower Power earrings

I'MMANY Flower Power resin ring

Madhappy

Though devoted to creating open and honest conversations around mental health year-round, Madhappy launched a Mental Health Awareness Month capsule collection of heritage crewnecks and vintage tees this year. Furthering the brand’s mission, the launch runs in tandem with The Local Optimist, an online collaborative aimed at breaking down the stigma of mental health.

Madhappy Mental Health Heritage crewneck

Madhappy Mental Health Heritage shorts

NAKED Cashmere x evolvetogether

NAKED Cashmere and evolvetogether have joined forces in honor of Mental Health Awareness Month, creating specially designed face masks touting the phrase “be kind to your mind.” For every set of masks sold, NAKED Cashmere is donating $5 to Silence the Shame, a nonprofit organization focused on empowering and educating communities on mental health wellness. Silence the Shame works primarily through crisis response training, community conversations, and other initiatives “to peel back the layers of shame, eliminate stigma, and provide support for mental well-being.”

Naked Cashmere x evolvetogether face masks

Naked Cashmere x evolvetogether face masks

Leret Leret

Luxury and sustainable knitwear brand, Leret Leret, is supporting The LoveLand Foundation by donating 25% of sales to help provide financial assistance to the Therapy Fund for Black women and girls seeking mental health support. Their latest launch of cashmere crewnecks features uplifting graphics pegged to Mental Health Awareness Month.

Leret Leret No.06 crewneck

Leret Leret Hold Me crewneck

The Mayfair Group

The Mayfair Group has teamed up with The Mental Health Coalition and Active Minds, pledging to donate a minimum of $10,000 from their Answers May Vary campaign proceeds. This includes a donation of $1 for each use of the #answersmayvarychallenge hashtag to both foundations. The Answers May Vary collection features boldly printed sweat sets and baseball caps reading “Thank you For Asking About My Mental Health.”

The Mayfair Group Answers May Vary red crewneck

The Mayfair Group Answers May Vary tote bag

Museum of Peace & Quiet

In honor of World Meditation Day, Museum of Peace & Quiet founders Christion and Ashley Lennon collaborated with Walden to expand their leisurewear line with an exclusive capsule of classic crewnecks and sweatpants. The line also features a meditation cushion aligning with the brand’s main motive—promoting a clear state of mind.

Museum of Peace & Quiet Meditation cushion

Museum of Peace & Quiet Meditation Day sweats

Papier

British stationery brand, Papier, is supporting Mental Health Awareness Month by highlighting the benefits journaling has on mental health with their daily wellness journal. The notebook offers 12-weeks of pages dedicated to setting intentions, allotting time for oneself, and reflecting on thoughts and feelings.

Papier Joy wellness journal

Papier 192 Pages of Wellness journal

Sadire

As someone who has struggled with depression and loneliness himself, Daniel Hoban of Sadire recently launched The Great Indoors, a collection of loungewear designed “to bring comfort in uncomfortable times.” For this range, Hoban partnered with The National Suicide Prevention Lifeline, with 10% of profits directly donated to the regional suicide hotline nearest to each consumer.

Sadire Great Indoors shirt

Sadire Great Indoors bucket hat

The Local Love Club

Founded by celebrity stylist, Maeve Reilley, The Local Love Club is a leisurewear brand with a message—be kind to yourself and others. The line of graphic sweat sets and accessories aims to provide a source of light in the dark and help those affected by bullying. A portion of the proceeds for each purchase is donated to the Kind Campaign, a nonprofit organization that brings awareness and healing to those bullied in school.

The Local Love Club I Hope You Know hoodie

The Local Love Club I Hope You Know phone case

Barrière

Not only is Barrière’s Print Lovers Travel Kit offering next-level, medical-grade protection from the ongoing health threats, but all month long, 10% of net proceeds from every travel kit sold will benefit Bring Change to Mind as well. Equipped with face masks and sanitizer spray designed to make the world safer, the kits will be supporting a nonprofit organization dedicated to encouraging dialogue and ending the stigma and discrimination surrounding mental health.

Barrière Print Lovers travel kit

Happiness Project

The Happiness Project’s mission is quite simple—to spread happiness. And in doing so, the brand aims to support mental health research through its line of logo-embossed everyday essentials. In an effort to aid the cause, 15% of profits are donated to The American Foundation for Suicide Prevention.

Happiness Project the Basic hoodie

Happiness Project the Basic T-shirt

Social Goods

Social Goods was founded by sisters Kate and Lisa Sokolov to encourage consumers to start conversations and support the causes they care about. In celebration of Mental Health Awareness Month, the duo released their “I Believe in You” and “Speak Up” collections of tees benefitting The Jed Foundation, a nonprofit organization that protects the mental and emotional health of teens and young adults.

Social Goods I Believe in You poppy tee

Social Goods Speak Up embroidered striped T-shirt

Urban Sophistication x Maybelline

Urban Sophistication is supporting Mental Health Awareness Month with positivity by partnering with Maybelline to launch a custom iPhone case and makeup bundle designed to remind consumers that social media does not define beauty standards. 100% of the proceeds of the case are donated to The Jed Foundation as well.

Maybelline x Urban Sophistication bundle

This story originally appeared on: Vogue - Author:Ciarra Lorren Zatorski