A sneak peek inside Rare Beauty’s spring campaign starring Selena Gomez, lensed by friend and collaborator Petra Collins.
A Behind-the-Scenes Look at Selena Gomez’s New Rare Beauty Campaign With Petra Collins
Since launching Rare Beauty last September, Selena Gomez has inspired a makeup movement, one built on individuality and self-love in equal parts. “Everything that we do encourages you to wear makeup however you want while letting your uniqueness shine through,” says the triple-threat performer of her mission.
Over the past few days, the beauty brand’s Instagram account, which has garnered more than 2 million followers, has been teasing a new drop of its lush yet natural-looking makeup offerings with feverish reception. So, what’s in store? The new spring collection, launching with a striking campaign starring Gomez and lensed by her frequent collaborator Petra Collins—debuting exclusively here.
“Both Sel and I love creating images together. We find great comfort when I’m behind the camera and she is in front,” Collins tells Vogue of the pair’s pared-back approach to many of their collaborations, from Gomez’s “Fetish” music video to this latest project. “Naturally, it is a vulnerable experience for both of us. We decided to play into that experience and shoot the most stripped-down we could.”
This story originally appeared on: Vogue - Author:Lauren Valenti
