The supermodel developed an appreciation for the adaptogenic drink company when she was on the brink of burnout. Now she’ll help define its future.
Bella Hadid Has a New Job: Cofounder of Kin Euphorics
Bella Hadid doesn’t know how cans of Kin Euphorics, the nonalcoholic adaptogenic drink, ended up in her fridge. All she knows is that one day, in 2019, they appeared. “The universe placed it there,” she says.
Let her explain: Her meteoric career as a model meant constant 17-hour workdays, a hectic global travel schedule, and appearances upon appearances upon appearances. She was thankful for all of it—what a life! But she was also teetering on the brink of burnout.
“I would just go to the next job and the next job and the next job—constantly pushing and pushing,” she says. “I had to be at work at 7 a.m. and somehow go out the night before. It wasn’t sustainable.”
There were other factors too: Hadid says she still suffers from the lingering effects of Lyme disease, which include brain fog and exhaustion. “Put that all on top of my social anxiety, then being thrown into a business where everything is about being social—it was a struggle for me that not a lot of people saw,” she admits.
Drinking just exacerbated it all, leaving her feeling even more depleted, more low energy. (As it does for most of us: Alcohol affects the serotonin levels in the brain, which can worsen anxiety, especially the morning after consumption.) Plus, in order to execute on set, she couldn’t be hungover.
So when she glanced at the ingredients list of Kin—which includes GABA, a naturally occurring nootropic chemical that promotes relaxation, and tyrosine, a mood enhancer—she decided to crack one open and give it a shot. Maybe it could calm her—and allow her to responsibly let loose a little too.
This story originally appeared on: Vogue - Author:Elise Taylor
