Jerry Hall Ditches Her Signature Blonde and Embraces the Hair Color of the Moment

June 15, 2021 | 05:52pm

The supermodel felt the urge to make a big change by way of a fiery hair transformation for summer.

Jerry Hall Ditches Her Signature Blonde and Embraces the Hair Color of the Moment

For as long as she's been arresting the world with her bombshell looks, Jerry Hall has been synonymous with her curtain of platinum blonde waves. But proving that lockdown has enticed many to do a 180 by way of a dramatic dye job, the six-foot Texan supermodel has a whole new look above the neck.

"I just want to have some fun, I want to experiment,” is what Hall told colorist Alex Brownsell, the cofounder and creative director of Bleach London, earlier this month when she decided to—for the first time ever—ditch her signature blonde and go red. And not just any red, either. But the new hair color of the moment, bold copper, punctuated by a single, face-framing bleached streak that recalls the chunky highlights of the '90s à la Geri Halliwell. “I wanted my hair to look as bright as I feel celebrating coming out of lockdown," Hall tells Vogue of the impulse behind her new shade, adding that she's also thrilled about Bleach London's new U.S. flagship salon in Los Angeles, of which her daughter Georgia May Jagger is a co-owner.

Photo: Alex Brownsell

To create the look, Brownsell toned Hall's blonde base with Champagne Super Toner, before mixing together golden Just Like Honey with bright orange Tangerine Dream semi-permanent dyes to achieve a pitch-perfect mix of crimson and citrus tones. "Red and copper are traditionally colors for excitement and danger," says Brownsell. "People want to be noticed and having a copper is definitely a way. It’s not as drastic as going to a full-on, big tone. It’s still wearable and manageable." As many of us negotiate how we want to look (and feel!) coming out of lockdown this summer, Hall provides ample inspiration for a dynamic, yet accessible hair switch-up that signals a new lease on life.