Nordstrom Is Currently a Gold Mine of 2021 Beauty Trends

Now is the perfect time to shop the buzziest 2021 beauty trends. Click in to shop all the best trending beauty products at Nordstrom.

Nordstrom Is Currently a Gold Mine of 2021 Beauty Trends—Here's What I'd Buy

Just in case you're new here (welcome!), I need to clue you in on a fun fact about team Who What Wear: We're big Nordstrom fans. Our regular readers can attest to the fact that we scour the retailer's website daily in search of the best new drops and, back when in-person shopping was a thing, you could catch at least one of our editors in a fitting room trying on basics, trendy pieces, and classic wardrobe staples almost weekly. But as a beauty editor, my favorite section to scope out is the store's vast beauty selection. I just can't get enough of the ever-evolving offering of essential buys across skincare, makeup, hair, and nails.

Shopping for beauty products is always fun, but especially so when you've got specific beauty trends in mind to inform your purchases. That's why I was ecstatic to find that Nordstrom's beauty section is currently bursting with buys perfect for executing some of my favorite trends that have emerged thus far in 2021. From mask-related fads like the prioritization of eye makeup and maskne solutions to at-home manicure essentials and even skincare tools to help us achieve the most glowy skin, here are 30 items to add to your collection now.

The Trend: Feathered Brows

Shop It:

Anastasia Beverly Hills Brow Freeze Brow Styling Wax ($23)

This new styling wax helps you meticulously sculpt your brows to get that perfectly feathered look. Check out our full review to learn exactly how it works.

Hourglass Arch Brow Sculpting Pencil ($34)

A makeup artist-approved brow pencil is always a good idea.

Revitalash Cosmetics Revitabrow Advanced Eyebrow Conditioner ($58)

Starting from the bottom with thin, sparse brows? This will help them get growing.

The Trend: Skincare Tools

Shop It:

Herbivore Botanicals Jade Facial Roller ($30)

There's nothing like a good jade rolling session to relax before bed.

Nuface Mini Facial Toning Device ($199)

Want to take things up a notch? Zap your mug with some toning microcurrents.

Dr. Dennis Gross Skincare Drx Spectralite Faceware Pro Led Light Therapy Device ($435)

This LED light mask helps smooth wrinkles and clear bacteria in just a few minutes. Plus, you look cool (read: insane) while wearing it.

The Trend: Vibrant Eye Makeup

Shop It:

Uoma Beauty Black Magic Carnival Color Palette ($44)

Just look at these colors. Pure magic.

Nars Hardwired Eyeshadow ($22)

Excuse me while I pick my jaw up off the floor.

Smashbox Always on Cream Eyeshadow ($22)

You can create some seriously high-impact looks with this dreamy cream eyeshadow in one easy step.

The Trend: Mask-Proof Lips

Shop It:

Nars Air Matte Lip Color ($26)

This lip color glides on smoothly, wears comfortably, and, most importantly, dries down to a soft matte that won't budge under a face mask.

Clarins Water Lip Stain ($28)

A stain leaves the prettiest weightless flush all over the lips that stays put for hours.

Kevyn Aucoin Beauty Unforgettable Lipstick ($30)

I love a long-wear lipstick that doesn't feel overly cakey on the lips. This one is plush and really stays put.

The Trend: Salon-Quality Manicures

Shop It:

Static Nails Coffin Pop-On Reusable Manicure Set ($16)

Press-on nails have officially taken over. There's no better way to get a professional-looking manicure in 10 minutes flat.

Base Coat Nail Art Set ($25)

Creating chic nail art has never been easier.

Soon Skincare Get Handsy Hand Mask & Manicure Kit Set ($38)

This cute manicure set comes complete with shea butter masks to soften and condition those meticulously washed hands.

The Trend: Scalp Care

Shop It:

Sisley Paris Revitalizing Fortifying Serum for Scalp ($205)

This spendy scalp serum deploys the soothing and fortifying powers of copper, magnesium, vitamin B6, vitamin E acetate, pro-vitamin B5, rice protein, peptides, and more to instantly relieve scalp discomfort.

Virtue Exfoliating Scalp Treatment ($44)

This exfoliating mask helps to keep dry skin and debris from accumulating around the follicles.

Olaplex Hair Perfector No. 3 ($28)

Don't forget about the length of your strands. This strengthening treatment is perfect for repairing hair damaged by color, chemicals, and more.

The Trend: Maskne-Clearing Skincare

Shop It:

Beautystat Universal Pro-Bio Moisture Boost Cream ($50)

This hyaluronic acid-packed cream is both lightweight and deeply hydrating. It binds moisture to the skin to help it stay comfortably hydrated whether covered in a mask or exposed to the elements.

Paula's Choice Resist Perfectly Balanced Foaming Cleanser ($19)

This balancing facial cleanser effectively draws excess oil and breakout-causing bacteria out of the skin, without compromising the delicate skin barrier.