Launched this week, Waeve is an online destination for trend-forward hair units that are easy to order and beginner-friendly.
Waeve Is Changing the Way Black Women Experiment With Wigs
In the fall of 2014, Mary Imevbore arrived at Williams College with a prelaw-packed schedule and a fresh set of box braids. Imevbore will be the first to tell you a lot can change in four years, but what about the lessons learned on campus, along with the friendships made? Those can form the foundation of a new chapter. For Imevbore, her time as an undergrad informed the business she would start come 2021. Today, she serves as the founding CEO of a start-up that fundamentally changes how Black women buy and style their wigs.
Launched this week, Waeve is an online destination for trend-forward hair units that are easy to order and beginner-friendly. Introducing new styles, or “drops,'' each season, the Boston-based brand wants to provide Black women with a trusted place for buying contemporary synthetic and human hair wigs they can put on when they want to change up their look. To extend the life of their new hair, Weave has also curated a lifestyle blog along with a gallery of online tutorials that walk clients through product must-haves for any wig, as well as tips for cleansing and styling.
This story originally appeared on: Vogue - Author:Michella Oré
