Come to think of it, every Styles song sounds like a beauty product: Cherry, Watermelon Sugar, Golden, Kiwi, Sunflower...
What Might Harry Styles’s New Beauty Line Look Like?
Harry Styles might be launching a beauty brand. Yes, you read that right. According to that fountain of all Styles-related knowledge @TheHarryNews, the style icon and “Watermelon Sugar” singer seems to be following in the footsteps of Kim Kardashian, Kylie Jenner, Selena Gomez, and Rihanna, registering a new business with Companies House, the UK’s registrar of companies, on May 25.
The nature of the business is described as “wholesale of perfume and cosmetics,” which could mean anything from nail polish to eyeshadow to lip gloss, with Styles listed as director. Naturally, we have some thoughts. So, let’s take a deep dive into what a beauty brand might look like under the creative direction of Harry Styles.
1. What’s in a name?
According to Companies House, the business has been registered under the name of Pleased As Holdings Limited, which could suggest the brand will be called Pleased As. Like: As pleased as Punch. Let’s go with that for now. According to Merriam-Webster, “as pleased as Punch” is an idiom derived from the puppet show Punch and Judy, popular as a seaside attraction. Today the phrase is used to denote a great sense of pride or delight, which feels fitting for a beauty brand in a world that celebrates makeup as a source of fun and creative expression.
2. Who is it for?
Everyone, obviously. An advocate for gender fluidity and self-expression, Styles is not one to shy away from breaking down social norms. Working alongside stylist Harry Lambert, the 27-year-old star can be regularly seen on stage and at red-carpet events in boundary-breaking outfits by Gucci or gender-fluid designer Harris Reed, who launched their own beauty collaboration with MAC earlier this year.
As for makeup, Styles is certainly no stranger to it, working a full beat on the cover of Beauty Papers last year and often seen sporting nail polish. Note the alternative black and teal look he wore for the 2019 Met Gala. All of this points to a brand with a strong message of inclusivity, one that approaches beauty with a sense of play, freedom and creativity. Where do we sign up?
This story originally appeared on: Vogue - Author:Tish Weinstock
