Unsurprisingly, it’s going big.
Zara Is Getting Into Beauty—Here’s What to Know About the Launch
Zara’s vast reach is what inspired British makeup artist Diane Kendal—a frequent backstage presence during fashion weeks and a favorite of designers like Marc Jacobs, Proenza Schouler, Tory Burch, and Tom Ford—to join ranks with the global brand for the launch of its first beauty collection. While the fashion and lifestyle behemoth has already dipped a toe in the beauty waters (as of last December, they have an ongoing fragrance partnership with Jo Malone) this marks its first official foray.
Unsurprisingly, it’s going big.
In development, mostly remotely, for the past 18 months, Zara Beauty will launch globally on May 12 with lips, eyes, face, nails, and accessories. The products will find a home in a new beauty-specific store-in-store concept with a sleek, polished white look that mirrors the items themselves. According to Zara beauty director Eva Lopez, the goal for the brand was simple: inclusivity. “Our ambition was to create a collection that anyone, regardless of gender, skin color, age, or personal style will want to use,” she says. “Somebody that wants a classic, softer makeup look can find their products, and somebody that’s more experimental can find the colors they need to create that, too,” continues Kendal, adding “we wanted to appeal to everybody.” Much like at Zara itself there is, quite literally, something for everyone. Standout offerings include a blood orange and turquoise eyeshadow palette; gold-flecked highlighting powder; canary yellow nail polish; a slim-line black liquid liner; and red lips in velvety gloss, powdery matte, soft demi-matte, or a shiny satin finish.
This story originally appeared on: Vogue - Author:Fiorella Valdesolo
