Alber Elbaz’s New Brand, AZ Factory, Is Here

The designer is back with a new collection that reinvents the basics.

Alber Elbaz’s New Brand, AZ Factory, Is Here

Alber Elbaz is back! Ever since the designer departed Lanvin back in 2015, after serving as its artistic director for more than a decade, the fashion world has missed his whimsical presence. Our wait is over now that his new label, AZ Factory, has officially arrived.

Launching on Net-a-Porter today, the debut AZ Factory collection introduces Elbaz’s new design chapter. Compared to his dreamy, fantasy-filled creations at Lanvin, Elbaz’s AZ Factory is decidedly more streamlined. The line aims to reinvent the basics instead. “We design beautiful, practical, and solutions-driven fashion that works for everyone,” a release for the label reads. “Our products are here to solve problems and create joy. Help, not hinder.” In other words, he’s aiming to simplify wardrobes by designing everyday pieces that can be mix-and-matched.

The line includes work-appropriate staples such as knitted short-sleeve tops, leggings, bodycon dresses, sneakers, and jewelry; prices range from roughly $250 for tops, to $750 for the dresses. (Later in the spring, AZ Factory will also release activewear and “switchwear,” a collection of pajamas, hoodies, and other luxurious loungewear.) Craftsmanship and innovative technology are a big focus of the brand. His line of “MyBody” knitwear pieces, for instance, includes pieces made with an AnatoKnit that enhances one’s natural curves and is meant to flatter all body types. AZ Factory is also generally size-inclusive, with sizing ranging from XXS to 4XL.

While the look of AZ Factory is more pared-back than we are used to from Elbaz—his Lanvin creations were often frilly and lavish—the line is still decidedly fun. The accessories, in particular, offer that dash of that signature Elbaz playfulness: His pointy-toe sneakers, retailing for roughly 550 USD, are made with mesh and neoprene, and infuse a look with a deliberate, ugly-chic finish. The jewelry also holds plenty of the kitsch that Elbaz was known for at Lanvin, including heart-shaped earrings and a pearl-and-gold necklace. We've missed you, Alber!

Below, shop standout pieces from the AZ Factory launch.