Angela Missoni is exiting her role of creative director at Missoni, and will become the family company’s president.
As Angela Missoni Steps Down, What’s Next for the Family Company?
Back in 1953, a young newlywed couple named Ottavio and Rosita installed four knitting machines in a basement studio a few miles away from the newly opened Milan Malpensa airport. Their fledgling company was christened Maglificio Jolly. That name, however, didn’t last beyond 1958, when they were invited to graduate from anonymous contract orders to present a collection under their own label for La Rinascente. Their label, the couple decided then, should bear the same name they shared as husband and wife: Missoni.
The Missoni story has had many, many notable chapters since. Just the latest, as told in the fashion trade press today, is that after 24 years as creative director Angela Missoni, daughter of Rosita and the late Ottavio, is “stepping down” (or arguably up) from the position to become president of the company. Reading between the lines of today’s WWD interview with the brand’s CEO Livio Proli, who was installed during the first Italian lockdown after working at Giorgio Armani for a decade, the plan is to introduce a new designer. And in Milan the word is that a headhunter has already started approaching other established creatives, both there and in Paris. Missoni, Proli said today, needs to be “dusted off and made more relevant and cool.”
This story originally appeared on: Vogue - Author:Luke Leitch
