Wes Gordon partnered with Tribute to digitize two dresses from Carolina Herrera’s new spring 2022 collection.
Charli XCX and Kim Petras Debut Carolina Herrera’s New Virtual Gowns
Ever watch a runway show and think to yourself, I wish I could wear that right now? Well, you’re in luck: Carolina Herrera is giving you the opportunity to instantly wear a design from its new spring 2022 collection, which was shown during New York Fashion Week yesterday. And given it’s a virtual frock, you can instantly slip into it with the click of a button.
This season Carolina Herrera’s creative director, Wes Gordon, partnered with Tribute Brand—an innovative company that makes digital clothing which consumers can buy and “paste” onto themselves—to digitize one of its runway looks. About two months ago, Gordon had stumbled upon Tribute’s Instagram feed, and he was instantly intrigued by what they were doing and wanted to work with them. He also saw parallels between their brand and Carolina Herrera. “We both share a love for bold and dramatic silhouettes,” says Gordon. “So much of what we do at Herrera is about dressing to stand out and to be the life of the party—not wallflower clothes—and that’s what I love about Tribute.”
This story originally appeared on: Vogue - Author:Christian Allaire
