The New York jeweler has set up shop in Rockefeller Center with a gem of a jewelry store.
Eva Fehren Celebrates 10 Years With Its First Manhattan Boutique
Eva Fehren’s first store—in Manhattan’s Rockefeller Center—opens today.
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It’s been 10 years since the New York–born, –raised, and –based jeweler became well known for the brand’s X ring. The criss-cross shape sliced across fingers in a shimmer of pavé diamonds while also enveloping them. And in that time, Eva (Zuckerman) and business partner Ann Gorga have steadily grown the brand with their simple, Manhattan-influenced designs and lust-worthy custom engagement rings. Their next step is a major one: Their first brick-and-mortar store in Manhattan’s Rockefeller Center.
The store, designed in part with local artists, is an extension of the brand’s clean design aesthetic.
Shot by Herring&Herring
This story originally appeared on: Vogue - Author:Daisy Shaw-Ellis
