Ocean is venturing into fashion with jewelry, scarves, and a new Prada collab.
Frank Ocean Unveils Homer, His New American Luxury Brand
I’d barely unpacked the merch from Kanye West’s Donda listening party in Atlanta, when another cult music figure announced a new fashion and lifestyle venture. No, not Lady Gaga who has turned the streets of New York into her catwalk in the lead-up to a concert series with Tony Bennett. Not Rihanna either, who recently attained billionaire status thanks to Savage X Fenty and Fenty Beauty. It’s Frank Ocean, the quiet, emotive artist, who practically oozes eclectic good taste and emotion from every pore.
Selena Forrest wears a $1.9 million necklace by Homer on the cover of the brand's debut catalogue. Photo: Tyrone Lebon
Called Homer, Ocean’s luxury brand will start with fine jewelry and silk scarves and, we expect, expand into clothing, accessories, shoes, and more. A Prada collaboration, long rumored on message boards, is also part of the debut Homer collection. But outside a seafoam Prada anorak, similar to the one Ocean wore to the 2019 Met Gala, the products in Homer’s 84-page catalogue are mostly cartoony baubles in alien shapes or the letters A-OK curved into a ring. The prices range from $395 for the aforementioned ring in silver and peak at $1,898,000 for a an 18K white gold necklace with lab grown diamonds. (Ocean’s brand solely uses lab-grown diamonds from an American source.)
Homer's jewelry selection includes charms, necklaces, bracelets, and rings. Photo: Tyrone Lebon
Homer will open its store at 70-74 Bowery, the home of New York Jewelers Exchange, on Monday, August 9. Shopping is by appointment only, with occasional walk-up appointments available, or via messaging the Homer hotline +1 (212) 410 3300 on Signal starting Monday at 10 am ET.
A press release describes the collection as inspired by “childhood obsessions and “heritage as a fantasy”—a mood conveyed well through a sort of Delia’s-meets-L.L.Bean catalogue shot by Tyrone Lebon. Get a preview of some imagery here and stay tuned for more from Ocean.
Cute cartoon charms can be added to chain link necklaces. Photo: Tyrone Lebon
Frank Ocean's Prada anorak at the 2019 Met Gala birthed a million memes. Here, he iterates on the theme with a soon-to-be-revealed Prada collab. Photo: Tyrone Lebon
Homer pendant charms come at a fine jewelry price point. Photo: Tyrone Lebon
"Hammer Man" pendants feature a lab-grown diamond at the center. Photo: Tyrone Lebon
Most of the collection is in gold, white gold, and silver. Photo: Tyrone Lebon
More of Ocean's upcoming Prada project.
Homer's debut collection also includes silk scarves with all-over X-O graphics. Photo: Tyrone Lebon
A look inside the lab that products Homer's diamonds. Photo: Tyrone Lebon
At the upper echelon of the price spectrum are these diamond encrusted pieces. Photo: Tyrone Lebon
This story originally appeared on: Vogue - Author:Steff Yotka
