Would you wear a jacket made out of airbags? Heron Preston and Mercedes Benz make a compelling case.
Heron Preston and Mercedes Benz Team Up for an Upcycled Car-to-Clothing Collab
One of the side effects of living during a pandemic is that we are all zooming around a lot more. No, no, not just on our video conference calls, but in cars. A 2020 survey of 25,000 Americans by the Institute for Business Value found that 17% planned to use their personal cars more as a result of COVID. Since we started to get vaccinated in early 2021, passenger vehicle travel has been on the rise in the United States per the Bureau of Transportation Services. That means more time in a car—and the need to dress for it.
Fashion has been swift to meet the demand, of course. A devilish sports car has always required a wardrobe to match, whether you’re James Bond pairing Tom Ford with an Aston Martin or Kendall Jenner roaming Los Angeles in an acid yellow tank and a vintage lilac Cadillac Eldorado. Ferrari launched its own ready-to-wear collection and Rhude linked up with Maclaren and Formula 1. Now Heron Preston is shifting into gear with a first-of-its-kind collaboration with Mercedes Benz that upcycles airbags for a collection that fuses performance with protection. Each piece is unique and will be given away in a contest on GOAT starting September 10.
Mercedes Benz and Heron Preston 'Inspired by 40 years of Airbag' collaboration shot by Thibaut GrevetPhoto: Courtesy of Mercedes Benz
This story originally appeared on: Vogue - Author:Steff Yotka
