How Danielle Steel’s New Novel Ended Up in Loewe’s Show Notes

The author also talks writing for 23 hours straight while wearing a cashmere robe.

Photo: Courtesy of Loewe

A peculiar addition complementing today’s Loewe show was a large newspaper with the headline, “The Loewe Show Has Been Cancelled.” Included with looks from the fall 2021 collection designed by Jonathan Anderson was a 26-page excerpt of novelist Danielle Steel’s latest novel, The Affair. The plot centers around a dramatic affair at a fashion magazine called Mode that occurs as the September issue is being put together. Scintillating, but why was this in the Loewe booklet? The insert came with an explainer that cited the literary tradition of serializing the works of 19th-century authors in newspapers. The notes went on to speak about the democratization of fashion. “That this plot needs no further explanation is an example of fashion’s pop-culture currency: Documentaries and feature films have, over the past decade, broadened public perceptions of what was previously considered a niche interest.”

While it might seem like an odd-couple pairing from afar—a novelist whose books have sold more than 800 million copies and a powerhouse designer—the union between Loewe and Steel was serendipitous. “Somebody spoke to one of my daughters and asked if they thought I would ever be interested in some kind of collaboration. I said, ‘God, I would love it,’” Steel tells Vogue via phone from Paris. “I think Jonathan is so talented.” Even more kismet was that the Loewe show was due to come out on March 5, the same day that Steel’s book was published. “It just really worked, and the timing was so perfect,” she says. Especially during the pandemic, she appreciated the creative partnership. “I think everybody needs a boost creatively and spirit-wise,” she says. “It’s so fun to do something exciting and happy and different, and I was really thrilled to be included in it.”

This story originally appeared on: Vogue - Author:Liana Satenstein