Mikayla Nogueira’s candid reviews and makeup looks have garnered her over 5 million followers.
How Mikayla Nogueira Became One of TikTok’s Favorite Makeup Artists
If there’s a beauty challenge on TikTok, Mikayla Noguiera has attempted it. The 22-year-old makeup artist, who is based in Massachusetts, is quickly becoming one of the app’s favorite beauty influencers: Her page delivers candid reviews, helpful tips and hacks, and flawless makeup looks—all of which have earned her over 5 million followers. Her latest video to go viral is one in which she attempts a painterly contouring technique (it has over 28 million views and counting), but she has also created beauty looks to match her earrings, experimented with floral eye makeup, and even done glam inspired by retro Dunkaroos merch.
Nogueira’s large fan base is especially impressive given she only joined TikTok in March last year. At the time, the pandemic had just begun, and Nogueira had been laid off from her job at Ulta. “With so much free time on my hands, I really wasn't sure how to spend it,” she says. She decided to download TikTok and to pursue her true passion: makeup artistry. “My first video was the ‘Catfish Challenge’ that was going around,” she says. “It was a clip of a before and after showing you with and without makeup. It was one of the first times I showed anyone how I looked without makeup. Shockingly, the video blew up.”
Since then, Nogueira has been experimenting with all sorts of beauty videos that showcase her talent and flair for makeup. “Creating TikToks is very easy for me,” says Nogueira. “My mind is constantly overflowing with ideas. I make sure to diversify my content as much as I can to keep my audience interested...But mainly, I am inspired by one thing: makeup!”
Below, Nogueira talks abouther creative process, her holy-grail beauty items, and what her most viral video is.
What's your process for creating TikToks?
I wake up every morning around 7 a.m. to begin filming. My goal for each day is a minimum of three videos, and I will never go beyond six. Each video takes one to two hours to film. If I do an eyeshadow tutorial, it can take up to three hours to film. I am typically finished filming by noon. I save from noon to 2 p.m to post my videos and interact with my followers. After 2 p.m, I leave time for meetings, emails, phone calls with my manager, and editing. By the time I am done with everything it is usually 6 or 7 p.m., and I am extremely exhausted. I go to bed around 9 p.m.!
This story originally appeared on: Vogue - Author:Christian Allaire
