The beauty brand founder also talks about her glitter and how her daughter inspired its launch.
I’m a Cool Mom: TooD Founder Shari Siadat On Unibrows, Vintage Slip Dresses, and Feeling Sexy
I’m a Cool Mom! is a column for Vogue where we explore how moms get dressed, what’s in their diaper bag (or if they are anti-diaper bag!), and how their style has developed while having kids.
Shari Siadat entered the beauty industry this past year with a whole lotta sparkle. She launched TooD, a line of eco-friendly, gender-neutral makeup in a trippy range of intoxicating colors back in January. Since then, Siadat has also developed biodegradable glitter for hair and the skin. The company was born out of Siadat’s love of her unibrow, which she highlights with plenty of sparkle.
Siadat, who was born to Iranian immigrants, and grew up in small towns throughout America, had long been bullied because of her unibrow. As an adult, she plucked, waxed, bleached and lasered it. Her outlook changed when she had her youngest daughter, Solene Soliel, who is now seven. Her other two daughters, Scarlett Sage (12) and Savannah Olivia (10), had a fair complexion, but Solene had inherited more of Siadat’s dark features. “I was like, ‘This girl is about to inherit all my hairiness!’” At that point, something clicked. “It was like the universe hit me over the head and said, ‘You need to stop grooming these eyebrows,’” she says. “I was so insecure over my appearance because I got so bullied over that as a kid. It gave me the confidence to grow back my unibrow. I can’t believe I used to walk in the world with these overarched, really sharply defined eyebrows.”
This story originally appeared on: Vogue - Author:Liana Satenstein
