Irina Shayk On Her New Beauty Collaboration and Getting Paparazzi-Ready

The supermodel releases a 24k lip mask with Mimi Luzon.

Irina Shayk of The Lions Talent  Management wears a Mimi Luzon x Irina Shayk 24k Pure Gold Lip Treatment,  $129; mimi-luzon.com.Photo: Courtesy of Mimi Luzon 

Irina Shayk has been glowing this year. The Russian supermodel has been radiant in each of her paparazzi photos, perfectly coiffed and dressed. With much of her day-to-day modeling routine on pause, Shayk has more time to focus on herself, her style, and her skin care. For someone so oft photographed, her getting-ready routine is relatively simple and quick, since she has to get her daughter ready for school as well. First Shayk washes her face with cold water, and then takes an ice cube and rubs it on her face. “It wakes me up,” she tells Vogue over the phone. She then uses eye cream and face cream, which she rubs into her neck.

The most lavish and recent addition to her pared-back beauty routine has been courtesy of Mimi Luzon, an aesthetician to the stars who is known for her 24-karat gold masks that give the skin a Midas-like glow. Shayk has collaborated with Luzon for a version of the mask specially for the lips, made of, yes, 24-karat gold. The two had met a few years ago when Shayk had a bad allergic reaction at a festival and her friend recommended she go to Luzon for treatment. Slowly, the two became friends. Shayk had long gravitated toward Luzon’s lip kits as a cure for her often dry lips. Eventually, she collaborated with Luzon. “Mimi was like, ‘You’re obsessed with lip stuff. Let’s create something together.’ That’s how the idea was born, a 24-karat gold leaf treatment for your lips that leaves them moisturized.”

This story originally appeared on: Vogue - Author:Liana Satenstein