The actor discusses becoming H&M’s new Global Sustainability Ambassador and bringing sustainable fashion to virtual reality.
Maisie Williams, H&M, and Animal Crossing Joined Forces to Recycle Your (Virtual) Clothes
Maisie Williams has been busy. The actor and filmmaker, who rose to fame as part of the Game of Thrones ensemble, has emerged as one of Hollywood’s most versatile talents. Post-Thrones, Williams has co-founded Daisie, a social media platform for creatives, collaborated with partner Rueben Selby on his debut ready-to-wear collection (In)visible Barriers, and played punk legend Pamela Rooke in Danny Boyle’s forthcoming Sex Pistols series. The breadth of her creative output makes her latest project all the more enjoyable. As H&M’s new Global Sustainability Ambassador, Williams unites with the mega-brand on a series of initiatives dedicated to creating a sustainable fashion future. The partnership, which will continue throughout 2021, occurs in both real life and online, to reach as many people as possible and encourage them to recycle and reuse their clothes instead of tossing them in the trash.
Celebrity partnerships with fashion brands have become commonplace, but Williams was only interested in lending her name to something that could initiate change. She was intrigued by H&M’s pledge to ensure that all the fabrics they use are sustainably sourced or recycled textiles by 2030. “H&M reached out and expressed that they wanted to make serious changes within their company and work towards a more circular fashion loop,” shared Williams on the phone from London. “It’s important for corporations to take that leap [so] I was so curious. After I was able to sit down with some of the team at H&M and hear more about their concrete goals and what they’re planning to do, I realized it wasn’t this pipe dream. It’s something real that they’re dedicated to implementing.”
This story originally appeared on: Vogue - Author:Janelle Okwodu
