More than athleisure lines, here are the brands with a message.
Meet The Athleisure Brands With A Message
Fashion has always been a means to a message. From Maria Grazia Chiuri’s spring 2017 collection featuring graphic tees that read “We Should All Be Feminists” to Pyer Moss’ “America, Also: Lesson 2” spring 2019 collection, designers have historically embraced fashion’s ability to provoke change, inspire conversation, and educate the masses.
Today is no different. And as well-established fashion houses continue to weave political and societal messages into their garments, a new crop of athleisure brands are beginning to speak up. Tapping into consumers’ stay-at-home needs with clothes that both offer and evoke wellness, Museum of Peace & Quiet, The Local Love Club, and Total Luxury Spa are among the few brands bred to remind consumers to invest in a more positive lifestyle.
Here, meet the brands promoting mindfulness, encouraging inner peace, and spreading kindness at a time in which society needs it most.
Museum of Peace & Quiet
California-based couple Christion and Ashley Lennon founded Museum of Peace & Quiet over two years ago as an outlet for expression following a road trip through America’s deserts. Inspired by the landscapes encountered along the way and the tranquility it can produce, the duo turned to leisurewear to promote a clear state-of-mind and centered focus among consumers. The brand’s simple aesthetic and minimalistic designs capture earth’s neutral tones reflected in varsity-style crewnecks, graphic t-shirts, and canvas totes, while embroidered baseball caps reading “Peace & Quiet” encourage the need for a mental respite from modern life.
Beyond the tangible, the label provides an oasis from our cluttered reality inviting consumers into the couple’s relaxed way of life. “For us, this business is fully our lifestyle,” Christion Lennon explains. “It’s really our life—from our house to the way we spend our day. It all defines what the brand is, how it looks, and how it feels.” Running in tandem with their clothing line, the founders recently launched the Peace & Quiet app, a library of relaxing nature sounds. The app expands the family-run label’s ethos of mindful living and welcomes an environment of stillness and serenity. “We created that app out of wanting something simple to give our customers,” Lennon says. “Something where they didn’t need to be on social media to see the brand.”
This story originally appeared on: Vogue - Author:Ciarra Lorren Zatorski
