The Ella Emhoff and Kaia Gerber-approved brand you need to know.
Meet the Knitwear Label Bella Hadid and Ella Emhoff Can’t Get Enough Of
What have you been doing for the past year to fend off lockdown boredom? Delsy Gouw took up crocheting, a craft she learned from her mother when she was nine. Fast-forward to 2021 and the New York-based founder of crochet-label Memorial Day is loved for her distinctive, vibrant designs. On Easter weekend, supermodel Bella Hadid posted a photo of herself wearing one of Gouw’s designs at the beach, exuding Y2K energy from her plaid bucket hat to her Playboy bikini. Meanwhile, US vice-president Kamala Harris’s stepdaughter Ella Emhoff and model Kaia Gerber are fans, too — “I have no idea how Kaia found me,” Gouw explains, “but I’m super grateful.”
Knitwear has undergone a welcome renaissance this past year. We all saw Bernie Sanders’ mittens at the presidential inauguration in January, and you may have noticed a rise in woven bucket hats on your daily walks. Models are eschewing ordinary gloves for pastel mittens and 2000s-style knitted bikinis have swiftly become commonplace on Instagram.
This story originally appeared on: Vogue - Author:Eni Subair
