Say Goodbye to Fenty (for Now) and Hello to Savage x Fenty’s Newest Arrivals

February 10, 2021 | 04:14pm

The singer announced she is putting a pause on one brand and expanding another.

Say Goodbye to Fenty (for Now) and Hello to Savage x Fenty’s Newest Arrivals

It’s no secret that casual, elevated essentials like chic loungewear sets and cozy intimates dominated the fashion world in 2020. Now, Rihanna’s Savage x Fenty team is betting that the trend will continue to hold strong throughout 2021 and beyond. On February 10, the brand announced plans to further the company’s retail expansion, with LVMH’s private equity firm L Catterton and several other funds pumping $115 million into the business. It’s a smart move, especially since Savage x Fenty has prioritized diversity since day one, making lingerie accessible to more people.

“Lingerie is about celebrating your body and that’s what Savage is all about,” Rihanna explains in a press release. One of the most luxurious ways to celebrate your body is by putting on an opulent lingerie set. Whether it’s an intricate bodysuit or a lace-trimmed bralette, an elevated undergarment can be a fantastic at-home mood booster. “This brand is a home, a hub, and a safe space for everyone—regardless of shape, size, ethnicity, gender identity, or sexual orientation,” Rihanna adds.

It’s exciting to see Savage x Fenty expanding, but the news also came with the announcement that Rihanna’s high-end fashion house, Fenty, would be put on pause. There’s no telling when the luxury fashion house will return, so this is the moment to stock up on Fenty items while you can. While you’re at it, go ahead and treat yourself to something special from Savage x Fenty before Valentine’s Day, no date required.