Paulina Liffner von Sydow is the woman behind handbag brand Little Liffner, spotted on models from Hailey Bieber to Kendall Jenner.
Supermodels Can’t Get Enough of These Boxy Bags
Could it be that, after dominating the handbag scene for some time now, ’90s-inspired mini bags are about to be usurped by a different style? All the evidence suggests this might just be the (brief) case.
Heading to meet the French president in Paris on June 21, Hailey Bieber carried a top-handle tote that was more structured and traditional than her bijou By Far favorites. And it wasn’t the first time we spotted an influential dresser with something larger, and arguably more statement-making than those now ubiquitous under-arm styles.
Paulina Liffner von Sydow is the woman behind Hailey’s new handbag, and a plethora of other styles that suggest change is afoot on planet accessories. Having pivoted from her career in public relations, she set up Little Liffner in an effort to move in a new direction that offered her more freedom, and the opportunity “to have fun doing a job that I loved”, she tells Miss Vogue. “In all honesty, I had humble ambitions.”
What sets Little Liffner apart from the bags the likes of Hailey and her friend Kendall Jenner (also a LL fan) typically carry is the brand’s relatively accessible price points. “This will always be a crucial component of the brand’s integrity,” Paulina insists. Despite her new career, Paulina believes “there are lots of more interesting ways to spend a month’s salary than on a handbag”, she says.
This story originally appeared on: Vogue - Author:Naomi Pike
