These Two Friends Use TikTok to Promote Body Positivity

Their ongoing series, titled #Stylenotsize, proves good style doesn’t have a size limit.

TikTok: Courtesy of @denisemmercedes

Matching outfits with your friends is something you might do on the occasional night out (like Kendall Jenner and Hailey Bieber have done)—but New York-based duo Denise Mercedes Marte and Maria Castellanos are making it an everyday thing. On their separate TikTok pages, the two friends have an ongoing series that’s united by the hashtag #Stylenotsize, where they double up on the same outfits in order to promote a body-positive message. By showcasing side-by-side looks—such as slinky, strappy dresses or more casual looks like a crop top and jeans—they prove that good fashion doesn’t have a size limit. “We shouldn’t be confined to what society tells us is the correct thing to wear for specific sizes,” says Castellanos. 

Marte and Castellanos haven’t always matched their outfits, however. They first got the idea for their series in 2019, when they posted an Instagram in matching bikinis on the beach. “A lot of positivity came from that post,” says Marte. “About a year later, when I joined TikTok, I told her we should do the same idea of wearing the same thing—but this time into a video and do transitional looks.” Now, they have over 3.7 million followers combined, and they regularly post themselves in coordinated strappy gowns, summer dresses, bathing suits, the list goes on. “We think it’ll help people start wearing what they think they can’t wear, and start to step out of their comfort zone,” says Martre. 

This story originally appeared on: Vogue - Author:Christian Allaire