Sherris, by Maayan Sherris, has become the cult-beloved swim-turned-knit label.
This Swimwear Label Became So Popular Off the Beach, It Launched Knits
When Maayan Sherris launched her label, Sherris, back in 2016— then going by the name Babes and Bathers—people started wearing the eye-catching swimwear beyond the beach. The patchwork swimsuit tops and bottoms, along with their lettuce seams, count cool-girl Lourdes Leon and Addison Rae as fans. The latter wore an off-the-shoulder blue and green top in a TikTok video, showing off the look to her 71.5 million fans. While unintentional, the brand’s funky swimwear-as-daywear made sense. The colorful tanks and long-sleeve tops are made to be layered and provide coverage. As a result, they look just as good styled with faded jeans and shorts as with a pair of bikini bottoms. (The pieces are easy to wash too.) So for Sherris, creating the same kind of tops as knits was a natural progression from swimwear. “I wanted something that stretches still and was colorful,” she says.
This story originally appeared on: Vogue - Author:Liana Satenstein