This Swimwear Label Became So Popular Off the Beach, It Launched Knits

Sherris, by Maayan Sherris, has become the cult-beloved swim-turned-knit label.

Photo: Courtesy of Mayan Toledano

When Maayan Sherris launched her label, Sherris, back in 2016— then going by the name Babes and Bathers—people started wearing the eye-catching swimwear beyond the beach. The patchwork swimsuit tops and bottoms, along with their lettuce seams, count cool-girl Lourdes Leon and Addison Rae as fans. The latter wore an off-the-shoulder blue and green top in a TikTok video, showing off the look to her 71.5 million fans. While unintentional, the brand’s funky swimwear-as-daywear made sense. The colorful tanks and long-sleeve tops are made to be layered and provide coverage. As a result, they look just as good styled with faded jeans and shorts as with a pair of bikini bottoms. (The pieces are easy to wash too.) So for Sherris, creating the same kind of tops as knits was a natural progression from swimwear. “I wanted something that stretches still and was colorful,” she says.

Photo: Courtesy of Mayan Toledano

This story originally appeared on: Vogue - Author:Liana Satenstein