TikTok Made Me Buy It: An Affordable, Viral Pair of Zara Jeans

August 02, 2021 | 04:01pm

Are Zara’s high-waisted wide-leg jeans actually the perfect pair?

TikTok Made Me Buy It: An Affordable, Viral Pair of Zara Jeans

In November of last year, a pair of high-waisted wide-leg jeans from Zara went viral on TikTok. Countless, nearly-identical TikTok videos featuring the jeans went like this: set to a calming lofi beat, a TikToker would show off a brown Zara-emblazoned box and partake in a quick unboxing, removing the jeans from its tissue paper swaddle. The TikToker would then wiggle the jeans to camera or lay them flat on a chair or the bed. For the final act, the video jump cuts to the TikToker wearing the jeans (often in the mirror) and showing off the fit in a 180 or 360-degree whirl.

In June, supermodel Adut Akech also shared her affinity for the very same Zara jeans in Vogue’s 7 Days 7 Looks video series. “These are my favorite jeans,” Akech declares in the video. “It’s very very hard to find the perfect jeans for short and tall girls… they’re the perfect high-waisted fit.” After ingesting countless viral videos over the preceding months (some garnering more than 700k likes) and Akech’s review, a few things became clear—Zara’s high-waisted wide-legged jeans looked good on a range of body types, not to mention far more luxe than their $50 price tag. Plus, their high waist makes it all the easier to pair them with cropped shirts and tees.

Recently, Zara restocked their famous jeans online in a large range of washes—from tried and true blues to a summery white pair and even a popping kelly green. The classic denim colorways reminded me to quickly scoop up a pair before they inevitably sold out in my size.

For me, it was the dark blue that caught my attention, and while I eagerly await my new jeans’ arrival, I’ll have one eye on my tracking number and the other on TikTok—perhaps the trend will start anew, and there will be a viral spiral of the video in all the wonderful new colorways.