Treat Yourself With the Prettiest Valentine’s Day Lingerie

To kick off Vogue’s Lingerie Week, here are the best matching slips, bras, and undies to indulge in.

Welcome to Vogue’s very first Lingerie Week, where we’re celebrating the pleasure of gifting no one but yourself this Valentine’s Day. Over the next 5 days, we will be highlighting a handful of our favorite brands, from the size-inclusive to the eco-conscious and everything in between–breaking down the traditional barriers of giving and receiving intimates and ridding the old codes of V-Day gifting.

Whether you’re single, taken, or somewhere in between (no judgment!), there’s no better time to treat yourself to some pretty Valentine’s Day lingerie for no one but you to enjoy. At some point in the last few years, it’s become completely acceptable to share a photo of yourself on Instagram wearing nothing but your underwear. Yes, there was a brief “underwear as outerwear” trend on the runways, and designers have shown lingerie-inspired dresses for years. But this feels like a new, voyeuristic phenomenon that’s here to stay. The best part? It’s not provocation we’re after—it’s empowerment. Women aren’t doing it for anyone else’s pleasure but their own. Perhaps they’ve been inspired by the incredible productions of Rihanna’s Savage x Fenty shows, which galvanized women of all sizes, ages, and races to embrace their sexuality.

Body-positive brands like Cuup and MeUndies are normalizing the need for various sizes and fits when it comes to underpinnings, while Instagram-approved brands like Henriette H are redefining the term “sexy lingerie.” Remember Katie Holmes in Khaite’s cashmere bra? No lace in sight. Morgan Lane’s knit bralette is exactly the kind you’d want to show off under a sheer blouse, and Jeanne Damas’s brand Rouje has the cutest nightgown cami and undie intimates set—perfect for lounging around at home. 

Below, shop the 17 best Valentine’s day lingerie gifts (and sets!) to treat yourself with this year and look out for more of the best lingerie brands to come this week. 

Intimissimi Emma silk triangle bra

$59INTIMISSIMIShop Now

Intimissimi silk cheeky briefs

$11INTIMISSIMIShop Now

Natori cameo rose cherry blossom underwire bra

$66NATORIShop Now

Natori muse thong rose

$22NATORIShop Now

Eberjey Pima Goddess T-shirt bra

$38EBERJEYShop Now

Eberjey Pima Goddess Everyday bikini

$20EBERJEYShop Now

Fleur du Mal Loulou lace demi bra

$148FLEUR DU MALShop Now

Fleur du Mal Loulou lace flirty cheeky

$78FLEUR DU MALShop Now

Agent Provocateur Zadi underwired bra in red

$145AGENT PROVOCATEURShop Now

Agent Provocateur Zadi thong in red

$85AGENT PROVOCATEURShop Now

Morgan Lane Anya Lurex-trimmed triangle bra

$228$92NET-A-PORTERShop Now

Morgan Lane Izzy shorts

$238MORGAN LANEShop Now

Skims pointelle triangle bralette mineral

$38SKIMSShop Now

Skims pointelle thong

$20SKIMSShop Now

MeUndies Feel Free triangle bralette

$32MEUNDIESShop Now

MeUndies Feel Free thong

$18MEUNDIESShop Now

Kiki de Montparnasse point demi bra

$250$175SHOPBOPShop Now

Kiki de Montparnasse point tong

$125$88SHOPBOPShop Now

Khaite the Eda bralette in crimson

$520KHAITEShop Now

Khaite the Belinda short in crimson

$500KHAITEShop Now

Rouje Clarisse nightgown

$95ROUJEShop Now

Rouje Carmen panties

$25ROUJEShop Now

Araks Bryce bralette in moss

$90ARAKSShop Now

Araks Basja panty in moss

$58ARAKSShop Now

Coco de Mer le Petit trou Mathilde bra

$76COCO DE MERShop Now

Coco de Mer le Petit trou Sabrina brief

$69COCO DE MERShop Now

Carine Gilson soft-cup triangle bra

$234CARINE GILSONShop Now

Carine Gilson Chantilly-lace-trimmed silk satin shorts

$422NET-A-PORTERShop Now

Savage x Fenty Lacy Not Racy unlined bra

$60SAVAGE XShop Now

Savage x Fenty Lacy Not Racy undies

$25SAVAGE XShop Now

Henriette H le Soutien Gorge Libertee bralette

$95HENRIETTE HShop Now

Henriette H le string libertee

$55HENRIETTE HShop Now

Cuup the Plunge mesh in leopard

$68SHOP CUUPShop Now

Cuup the Bikini in leopard

$18SHOP CUUPShop Now

This story originally appeared on: Vogue - Author:Madeline Fass