All thanks to Telfar.
White Castle Is About to Be the Most Stylish Fast Food Chain
White Castle is celebrating its 100th birthday (congrats!) with a high-fashion uniform makeover. Designer Telfar Clemens, who has collaborated with the retailer in the past, was enlisted to design and revamp its staff uniforms—and the end result is just delicious.
Clemens created four new White Castle uniforms, including T-shirts, polos, aprons, visors, and do-rags, for all of the company’s 10,000 restaurant employees. Notably, the do-rag is the first hair accessory to be a part of the company’s uniform, following many requests from White Castle workers. All are done up in the company colors of light blue, royal blue, and black. “100 years and counting” reads the gothic font slogan adorning some of the tops.
To go with the new release, Telfar and White Castle’s uniforms were modeled by White Castle employees in Queens and captured in a new portrait series shot by Elliott Jerome Brown Jr. “Telfar has taken our uniform to a new place, creating something that’s distinctive, attractive and comfortable, and something our team members will feel great in whether they’re at work or hanging out with friends and family,” said Jamie Richardson, a vice president at White Castle. Telfar’s creative director, Babak Radboy, added, “White Castle supported us before our success and we consider them family. Their team would serve sliders backstage at all our shows and were basically part of our team. It’s still the only thing open after midnight in Telfar’s hood—seeing our uniforms there means something to us, and so we take it personally."
Their creative partnership goes way back. In 2015, Telfar Clemens asked the chain to sponsor his fashion show during New York Fashion Week, which they did (and also hosted the label’s after-party in Times Square). In 2017, Telfar first designed his first uniforms for the team (this new release sees that partnership expand to four different uniforms). It’s also not the first time a high-fashion designer has created uniforms for the masses. In the past, Prabal Gurung has created Sephora’s uniforms, and Sophie Theallet has done The Rose Bar’s uniforms.
If you’re a fan of the new Telfar uniforms and don’t work for the food chain, you’re also in luck—you can score a piece from the collaboration. A limited-edition collection of the pieces are available for purchase to the public now—including some hats, hoodies, and T-shirts—and it benefits a good cause. Proceeds from the line will be donated to the Robert F. Kennedy Human Rights Liberty and Justice Fund, which provides bail to imprisoned minors.
This story originally appeared on: Vogue - Author:Christian Allaire
