For now, Nintendo is focusing on people, not technology, to create its games

Nintendo Sees Potential In Generative AI, But Won't Make Games Created "By Technology Alone"

For now, Nintendo is focusing on people, not technology, to create its games

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"We have decades of know-how in creating the best gaming experiences for our players. While we are open to utilizing technological developments, we will work to continue delivering value that is unique to Nintendo and cannot be created by technology alone," Furukawa said.

In comparison, companies like EA and Ubisoft have big plans for generative AI. In March, EA boss Andrew Wilson spoke about how AI could be used to develop games more quickly and it how it could potentially be used to make 10%-20% more revenue from microtransactions.

Meanwhile, Microsoft is heavily invested in AI and has said AI will be featured in every product it makes going forward, including Xbox, and Ubisoft plans to create AI NPCs that players can have conversations with.

A major concern about the usage of generative AI in the workplace is that it will lead to job losses. Last year, Wilson said that this was a legitimate concern, although he added that there might be "meaningful increases" in job opportunities in the future. In February, EA announced that it was laying off 5% of its staff, or around 670 employees. While not directly related to AI, Microsoft also cut 1,900 people from its video game division earlier this year.

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