For the first time, Coca-Cola has partnered with a gaming company, introducing a limited-edition +XP flavor of its Ultimate Zero Sugar drink

Coca-Cola Launches First Gaming Flavor, "Tastes Like XP"

For the first time, Coca-Cola has partnered with a gaming company, introducing a limited-edition +XP flavor of its Ultimate Zero Sugar drink

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Described as "a unique and bespoke collaboration," each can of the soda includes a QR code that players can scan to enter the "Coca-Cola Creations Hub," which offers digital experiences themed around the drink. For example, later this month, it will feature an Instagram filter that will transform you into a "cinematic gaming hero." It currently features a League-themed Instagram filter.

According to the announcement, the limited-edition drink is available in select markets, including the US, Canada, China, South Korea, Latin America, and Africa. It's unclear how long it will be on store shelves. In other League Of Legends news, the game's professional players have initiated a strike after Riot changed a rule that caused many professional teams to gut their developmental-level teams, which led to layoffs. As of this writing, it's unclear if the LCS summer season will proceed.

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This story originally appeared on: GameSpot - Author:Steven T. Wright