007: First Light Continues Bond Franchise Tradition Of Product Placement
IO Interactive is partnered with all these companies for its upcoming Bond game
The financial terms of the deals to include these brands in First Light are unknown. Revenue from product placement in the Bond movies is substantial, coming in at reported millions of dollars.
First Light launches in 2026 for PS5, Xbox Series X|S, Switch 2, and PC. It tells an origin story for James Bond, focusing on a 26-year-old Bond who joins MI6 and rises through the ranks to earn his 00 status. We don't know who's playing Bond in the game, but fans believe they have worked it out.
IO has high hopes for the game, as the studio has said it aims to create a trilogy of games. While fans have to wait to play First Light, IO's Hitman game just added Mads Mikkelsen's LeChiffre from Casino Royale as its latest elusive target.
As for the James Bond movie series, a 24th film is in the works now, with Harry Potter's David Heyman and Spider-Man's Amy Pascal signed on to produce. As of yet, however, there is no word on who will direct or, crucially, who will play Bond himself. Series stewards Barbara Broccoli and Michael G. Wilson are no longer involved with the creative decisions for the James Bond series.
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007 First Light PC PlayStation 5 Xbox Series X Nintendo Switch 2This story originally appeared on: GameSpot - Author:UK GAG
