These 9 Brands Are Giving Back to the LGBTQ+ Community

It takes more than a pretty Instagram post.

These 9 Brands Are Giving Back to the LGBTQ+ Community

The sun is shining, the world is opening up, and if we weren't in a big happy mood already, Pride Month is giving us even more cause to celebrate. In its 51st year, Pride continues to stand as a symbol for activism and joy—and with the tradition of brands giving back, right now is a great time to show up and support the LGBTQ+ community with your coin. 

The LGBTQ+ community has made major strides for inclusivity in industries like entertainment, fashion, and beauty, but a lot of work still needs to be done for true representation and solidarity, especially for the Black LGBTQ+ community. We all know a pretty post on Instagram won't cut it: This moment calls for explicit commitments, and consumers want to see the receipts. So, in honor of Pride Month, we're taking a look at all the brands offering genuine support with pledges that have real dollar amounts attached.

From Ugg to Ouai to Parade, these 9 brands are not only moving the needle for LGBTQ+ representation but also showing that the days of performative allyship are over. Check them out below, and if you can swing it, use your money to make a positive impact—whether that's donating directly to nonprofits, shopping at LGBTQ-owned businesses, or putting your dollars toward brands giving back.

Beekman 1802

As a proudly gay-owned business, celebrating and supporting members of the LGTBQ+ community has always been at the core of Beekman 1802. But June is extra special for the brand's cofounders Brent Ridge and Josh Kilmer-Purcell, as it's also their wedding anniversary. To honor this moment, the brand rolled out an exclusive Bloom with Pride Skincare Kit, with 100% of the profits from the skincare kits going towards the Ali Forney Center, the nation’s largest non-profit organization aiding homeless LGBTQ+ youth.  

Ouai 

Celebrity hairstylist Jen Atkin is giving her scalp and body scrub a tropical update with notes of dragonfruit, tuberose, and orange blossom. Everything about it feels and smells like a vacation, so it's the perfect beauty product to add to your summer lineup. Best part? The brand will be donating $20,000 to the LA LGBT Center, a non-profit organization providing housing and essential health and social services to the LGBTQ+ community in Los Angeles. 

Ouai St. Barts Scalp & Body Scrub

Parade

Parade, the inclusive intimates company on a mission to make underwear fun again, believes every day is a good day to uplift members of the LGBTQ+ community. That's why ahead of Pride Month, the happy-go-lucky brand has released Color Outside the Lines, an “unofficial” themed collection of brightly-hued undies and bralettes that celebrates the community's expressiveness. The brand will be donating 2,000 pairs of underwear to various LGBTQ+ organizations.

Parade High-Rise Brief

Parade Triangle Bralette

Lord Jones

L.A.-based Lord Jones is rolling out an incredibly chic rainbow-themed box for its popular CBD gummies, along with a limited-edited set featuring the gumdrops and a matching sweatshirt. The brand plans to donate 50% of the profits of these products to the West Hollywood-based LA Pride.

Ugg

No at-home look is complete without a pair of cozy slippers, and Ugg's fluffy sandals serve up peak cozy vibes. If you're in need of a new pair, check out its Fluff Yeah sandals or the new Fluff You Slide in Pride-inspired color schemes. In tandem with the launch, the brand unveiled its #UggPride campaign and pledged to donate $125,000 from its collection to GLAAD, a nonprofit organization that works to ensure inclusivity in media.

Ugg Fluff You Cali Collage

Ugg Pride Fluff Yeah Slide

Reebok

In addition to donating $75,000 to the Sylvia Rivera Law Project, a legal aid organization “that serves low-income or people of color who are transgender, intersex and/or gender non-conforming,” the legacy sneaker brand teamed up with House of Ninja to spotlight its legendary ballroom history via a special campaign titled Fierceness Isn’t Born. It’s Made. Read more on the House's founding father, Archie Burnett, and then shop the collection here. 

Reebok Pride Crop Top

Reebok Club C Revenge Pride Shoes

Dr. Martens

The celeb-approved combat boot brand has created a special edition version of its iconic 1461 Oxford Loafer for Pride Month. It's still classic and subtle in black, but comes with rainbow stitching on the back heel-loop, matching laces, and an embroidered rainbow flag on the side. The brand is also donating $100,000 to The Trevor Project.

Dr. Martens 1461 Leather Oxford Shoes

Teva

The brand that set out to make “ugly” sandals cool again is releasing a Pride Pack this year, featuring a mix of unisex sandals and accessories. Teva will also make a $35,000 donation to the Human Rights Campaign Foundation in support of the LGBTQ+ community. 

Teva Flatform Universal Rainbow Pride

Teva Midform Universal Pride

Tangle Teezer

A hairbrush is no doubt a makeup bag essential—and if you're traveling soon, why not get yourself a new one from Tangle Teezer? The beauty brand, known for its pocket-sized options, is launching a Pride version of its compact styler, along with a $50,000 donation going towards the Stonewall Foundation in support of its various LGBTQ+ initiatives. The limited-edition design will be available exclusively at Ulta.

Tangle Teezer Pride Power Compact Styler

This story originally appeared on: Glamour - Author:Talia Abbas