Cheryl's music career has been reported to be over as record bosses are said to have shelved plans for any new albums or releases.
'Times have changed, and people have moved on,' says Cheryl, whose'music career is tipped to be OVER as record executives scrap plans for any new albums or releases following her last single flop.'
According to The Sun, the 38-year-old's current record deal is coming to an end with 'no new music planned' triggered by the flop of her last single Let You - which reached a disappointing No57 in the charts after its May 2019 release.
The publication reports that Cheryl's single-by-single deal with Universal Music and indie label 3 Beat wasn't what executives had 'hoped', with a source noting that 'Times have changed and people have moved on.'
Done for good? Cheryl's music career has been reported to be over as record bosses are said to have shelved plans for any new albums or releases
Chery previously had a glittering solo career, with number ones including Fight For This Love, Call My Name and Promise This.
While her stint in Girls Aloud saw her bag 21 UK Top Ten singles - including The Promise and Sound Of The Underground - and six Top Ten albums.
The insider told the publication: 'Let You was a flop. It was incredibly embarrassing for her and those at the label when it limped to No57. There is nothing Cheryl can do about it - times have changed and people have moved on.
'She is still an incredibly popular live singer and thousands came out to watch her perform at the Mighty Hoopla festival in September.
No plans: According to The Sun , the 38-year-old's current record deal is coming to an end with 'no new music planned' triggered by the flop of her last single Let You - which reached a disappointing No57 in the charts after its May 2019 release
'But when it comes to making new music, it seems like Cheryl’s swansong has been sung for a final time. As one insider put it: "Nobody is banking on new music to make any waves".'
Over the past few years, Cheryl has remained largely out of the spotlight and lives a quiet life with her four-year-old son Bear, whom she shares with ex Liam Payne, 28.
The source went on to say no one at the the record label is 'clamouring for new music' for the star, who shot to fame on Popstars: The Rivals in 2002, and in turn, she seems happy to 'stop for now'.
They went on to say that the mum-of-one's life is now on a 'completely different trajectory' and she's content to 'stay in her lane' and to 'keep out the public eye'.
And after an almost 20-year career, they added that the singer has 'more than enough to get by' and prefers being at home with her family, a world away from the glamorous life she used to lead.
Oh no: The publication reports that Cheryl's single-by-single deal with Universal Music and indie label 3 Beat wasn't what executives had 'hoped', with a source noting that 'Times have changed and people have moved on' (pictured in 2019)
Pause: The source went on to say no one at the the record label is 'clamouring for new music' for the star and in turn, she seems happy to 'stop for now' (pictured performing in 2009)
The Sun reports that a source close to Cheryl remarked that she is 'yet to decide' whether she wants to release more music in the future.
MailOnline have contacted representatives of Cheryl for comment.
It comes after Cheryl recently announced she will not finish her BBC Sounds podcast You, Me & R&B in the wake of her Girls Aloud bandmate Sarah Harding's death.
The Fight For This Love singer took to Instagram earlier this month to tell fans that she had initially taken a break from recording the show to mourn Sarah and now feels 'it's not right to revisit', after she died on September 5 aged 39 from breast cancer.
After the news arose of Sarah's passing, Cheryl stood back from performing commitments after being 'hit hard' by her grief over her friend's loss.
Pained: It comes after Cheryl recently announced she will not finish her BBC Sounds podcast You, Me & R&B in the wake of her Girls Aloud bandmate Sarah Harding 's death
In August, Cheryl set tongues wagging when she announced the podcast as some insisted the decision to have her focus on the genre was 'cultural appropriation' especially as she had not released any R&B music herself.
In her announcement, Cheryl penned: 'Hi, I hope you're all doing great! I've seen some of your messages asking about the podcast with BBC Sounds and I wanted to let you all know that I decided not to record the last few episodes...
'It was to be recorded around the same time as Sarah's passing. I took a break from everything then including the series and it just didn't feel right to revisit it again...
'I hope you understand and thank you again for all of your love and support these past couple of months. Cheryl x'.
Shock: The singer, took to Instagram earlier this month to tell fans that she had initially taken a break from recording the show to mourn Sarah and now feels 'it's not right to revisit', after she died on September 5 aged 39 from breast cancer (Sarah and Cheryl in 2006)
The podcast was designed to see the singer relive her teen years in Newcastle where she discovered her love of the music genre with artists such as TLC and Beyoncé.
In the announcement, she said: 'I've always had an absolute love and passion for R&B and I'm so excited to share my new show with you on @BBCSounds...
'I've really been transported back re-listening to all these tracks and I'm excited for you to relive those moments with me. Episode 1 is live now.
The announcement was met with some controversy with many social media users, including Game of Thrones star Nathalie Emmanuel, calling it cultural appropriation.
Reaching out: In her announcement, Cheryl penned: 'Hi, I hope you're all doing great! I've seen some of your messages asking about the podcast with BBC Sounds and I wanted to let you all know that I decided not to record the last few episodes'
Source: Dailymail.co.uk
